The E3 Convention, which is short for Electronic Entertainment Expo, is an annual trade event that takes place in June for those in the video game industry. This event has publishers, hardware and accessory manufacturers, and developers to introduce and promote their upcoming game as well as any merch.
The event is expected to return to Los Angeles and will start on June 15th and end on the 17th. Tickets generally go on sale several months prior to the event, often the February prior to the event. Tickets can be purchased on the official E3 Expo website. In 2020, the tickets went for $165 per day or $995 for a weekend pass. This is the largest event of its kind, which makes it difficult to get tickets for the event.